Media
Leverage
Our partner New Media Group owns 80 FB pages with 4 million+ Fans, and 2 printed magazines. NMG’s FB reach 8 million+ users daily, while the magazines and websites reach 8.3 million readers and unique visitors monthly. The selected startup will have an immediate leverage on these well reached media platforms.
Digital
Strategy
The program is run by seasoned entrepreneurs in the field of digital marketing and media. We will work with you to formulate the strategy and line up partnership for testing/adopt the concept in the market quickly. And more importantly, we have gone through the startup process ourselves and we understand the pain and difficulties.
Content
Secrets
With 17 years in media and publishing, New Media Group is the expert in creating hot topics among consumers. With our experienced team of editors and photo shooting / video facilities, you will be able to tap into the secrets of building content that attracts and engages consumers.
What Projects are Suitable?
We are looking for a win-win match for both sides. If you are a startup that needs to build your traffic and adoption, or if you are looking for a partner for your content / media / marketing strategy, then it should be a good match.
We are looking for startups that fall into either one of the following areas:
Industry Relevant
  • -- Travel
  • -- Eat and Dine
  • -- Teens
  • -- Fashion / lifestyle
  • -- Beauty / women segment
  • -- Parenting
Discipline Relevant
  • -- Digital advertising and media
  • -- Content marketing / distribution
  • -- Consumer products / services
  • -- Marketplaces / E-commerce
  • -- Audience analysis and measurement
Commitment
6 months

This is a 6-month program.

We plan to select 4-6 startups in this first intake.

What we expect from the startup:
  • - Management Commitment: Full time commitment from the founders in this 6-month period.
  • - Working closely with the management team to define milestone and drive market adoption.
How can startups benefit from the program
HKD500,000+
Media Exposure
We will leverage NMG’s media platform to promote your products / services.
Co-working Space
Working in the co-working space in Kwun Tong and have more close collaboration with both program team and NMG team.
Resources
Use of office facilities and work with experienced editorial team on content creation.
Mentorship
Guidance and support from industry experts in digital media, advertising and marketing, entrepreneurship.
Connections
Introduce partnership or connections for market testing and adoptions.
Funding
Introduce to various funding sources, including government, angels and VCs.
Timeline

We are continuously taking in applications, you can fill in the application form whenever you are ready.

Applications will normally be reviewed in 3 intake batches:

Apply
We are looking for teams that are …
Committed and Capable
For startups, it’s all about people. We are looking for multi-disciplinary teams of 2-4 full time co-founders who have a history of working well together. Though your team may not be fully complete, we expect the founders to be the domain expert in building your products/services. Either you have the technical / design / content capability, or with the industry connections and know-how.
For Profit
We like ideas that will be scalable and profitable. Business is about revenue and profits. No worries, we don’t expect this from the start. But we expect the founders to have a business mind from the beginning.
Open and Flexible
The idea may not work as you think, and in most cases, adjustment and changes are required along the process. Hence, we want the team to be quick and flexible in adjusting their model and offering base on market feedback.
Team

We are entrepreneurs, advertising professionals, content creators, creative specialists…

and we love to build great companies with our expertise!

Venus Lee
CEO
Venus co-founded e-Crusade in 1999, and the company was acquired by leading digital agency Razorfish (now part of Publicis Groupe). Venus was Razorfish’s Managing Director till 2011 leading the China expansion. Afterwards, she has set up a few new ventures on kids education, e-commerce, arts and lifestyle.
Ka Ki Pun
Content Lead
KaKi is our content expert! Now the Chief Content Officer of New Media Group, KaKi’s strong experience and acute sense in content and editorial has led NMG to develop a portfolio of engaging FB communities and digital properties. KaKi was the former Chief Editor of Weekend Weekly 新假期周刊 and was involved in the founding stage of various renowned magazines.
Ken Chow
Growth Lead
Ken was a former 9GAG.com editor and was inspired by what he experienced in this fast growing startup. In 2016, Ken was promoted as Director of Growth in New Media Group where he worked before to build up growth engines for all products via data analytics, UI/UX experiment, content and innovative marketing strategies. Ken is always staying ahead on all digital marketing trends and consumer behaviour, exploring growth prospects and potential business models to help drive audience and profits.
Cindy Chan
Sales and Marketing Lead
Cindy is the Chief Marketing Officer of New Media Group, former General Manager of Weekend Weekly 新假期周刊. Cindy’s solid experiences in sales and marketing provide her with unique business insights to new opportunities. Her strong connections with various advertisers and partners will be critical to line up new opportunities for startups.
Advisors
Kevin Huang
co-founder and CEO, Pixels
& Managing Director, APAC – Gravity4 Inc.
Kevin is the co-founder and CEO of Pixels, one of the largest independent multi-screen advertising technology companies in Asia and headquartered in Hong Kong. Pixels was acquired by San Francisco-based marketing cloud company Gravity4 Inc in November 2015 as part of its Asia expansion strategy. After the acquisition, Kevin also leads Gravity4 as its Managing Director, APAC, responsible for the company’s expansion and growth initiatives in the region.
KK Tsang
Founder & CEO
The Bees Group
KK is an advertising veteran and former CEO of GroupM Hong Kong. He left GroupM in July 2012 to set up The Bees, a marketing services group. At present, there are seven agencies under the group, namely The Bread Digital, Secret Tour, The Right Side, Innermost Mobile, Lab Pheno, K2 and Create and Yay. Apart from running his business, KK is also a columnist in am730 and Sky Post.
Roland Yau
Managing Partner
CoCoon Ignite Ventures
Roland is Managing Partner of CoCoon Ignite Ventures, L.P., an early stage venture fund focusing on investments in the retail and human capital space. At CoCoon Ignite Ventures, Roland has led investments in companies including Cafe X and Soundbrenner. Roland has rich experience on transactions relating to equity capital markets, private equity and mergers and acquisitions.
Keith Li
Co-founder and Director
Innopage Limited
Keith is the co-founder and CEO of Innopage, a mobile apps development and UI/UX consultant startup which successfully raised multiple rounds of funding and received multiple local and international awards.
Contact
hello@ablazeidea.com
Program Organizer:
Partner:
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